10 Step Domain Renewal Checklist

Posted: March 14th, 2012 | Author: | Filed under: Evaluation | Tags: , | No Comments »

Having a portfolio of over 1,000 domain names can be quite stressful and even exhausting. To most, owning domains is kind of a “get it and forget it” sort of feeling but to domainers it is pure agony.

Every single day thousands of domains are dropped, most of those dropped domains were previously owned by investors/speculators who were scaling back their portfolios or by businesses who either went under or reconsidered the necessity of owning that domain. At some point, the domainer or previous owner that decided to drop a domain had to consider the reasons for dropping and reevaluate the domain. Here is a checklist of 10 qualities that I use to evaluate whether or not to renew a domain.

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Endusers Still Don’t Get the Value of Domain Names

Posted: May 24th, 2011 | Author: | Filed under: Domain Sales | Tags: , , , , , , | 3 Comments »
frustrated-man-pulling-hair

Ahhhhhhh, it makes sense you ninny!!!!!!

I have close to 1,000 domain names covering practically every extension and niche possible. Many of my domains are generic and even though most are not .com they are enduser centric and provide value if coupled with development. I’m talking about nice generic hyphen .com or .net that receive over 10k exact searches (Hardwood-Flooring.net, Computer-Games.net, Motorcycle-Lift.com….) lots of domains like those.

For someone that understands domain names, marketing, and SEO; domains like the ones above are no brainers…especially for my asking prices. But I continually get shut down, why you ask….I have no idea. I can only blame it on the infancy of the global domain name market and the lack of understanding that domain names have in SEO, the latter is especially apparent when it comes to pitching to Marketing Directors/Sales Directors – they just don’t get it.

Since I like examples, here is one for a Real Estate .com domain that I was trying to sell a few weeks ago. The domain is Laguna/Beach/Real/Estate/Agent dot com (remove /). If you’re thinking whats so special about this domain, well how about that Laguna Beach and Newport Beach have some of the most expensive properties listed in the US. We are talking about $15 – $20 million homes and not just a couple but many of them. The average commission on a sale is 6%, that is usually split with the real estate group to 3%. 3% of $15 million is $450,000 – thats a lot of money. So if you are the owner of a real estate company in Laguna Beach and you are listing million dollar properties, would it really hurt to have more than one website, utilizing more than one domain to get all the visitors you can?

To me the clear answer is, no it wouldn’t hurt, you dummies!!! Even if I were to buy my above domain at $999 then spend another $4k on development and SEO – optimize for Laguna Beach Real Estate, then wait a few months, it would still be worth it. Even if I only sold one home in 10 years it would still be worth it…why is this such a hard concept to grasp. I would think that people within the Real estate world would be able to convey the value of a virtual property more concretely than any other buyer, but I guess not. The high offer I got for this domain was $200, thanks but no thanks :)

I think that we are still about 5 years away from the general public completely understanding the inherent value of domain names (all things remaining equal) not only from an SEO perspective but also from a marketing aspect. Domains are a crucial component to a website and their supply is limited…I wish some companies had the foresight that most of us domainers have. If only they understood that domains are an investment, an asset – a vehicle for future revenue generation…ay theres the rub.


Sedo Set to Broker Portfolio of Premium Generic Domains (Profit.com, Laptops.com, Spain.com…)

Posted: May 18th, 2011 | Author: | Filed under: Domain News | Tags: , , | No Comments »
Sedo Logo

Sedo.com

Sedo.com’s Ryan Colby has been given the awesome task of finding a home for an extremely generic portfolio of domain names. The portfolio includes many six figure domains and some truly amazing generic category killer domains. Here is a partial list of the domains being brokered:

  • Italy.com
  • Spain.com
  • Laptops.com
  • Desktops.com
  • TVs.com
  • Profit.com
  • MutualFund.com
  • Fiji.com
  • Denmark.com
  • Paint.com
  • Directions.com
  • Hearing.com
  • Nuts.com
  • Outdoors.com
  • Dad.com
  • Financing.com
  • Holidays.com
  • Venezuela.com
  • Netherlands.com
  • InteriorDesign.com
  • InsuranceBroker.com
  • FinancialAdvisor.com
  • Management.com
  • StThomas.com
  • NiagaraFalls.com
  • Champs.com
  • Government.com
  • Cozumel.com
  • Assets.com
  • Opportunities.com
  • Mechanic.com
  • CaboSanLucas.com
  • FloodInsurance.com
  • Lithuania.com
  • GiftShop.com
  • Psychologist.com
  • PuertoVallarta.com
  • Insider.com
  • Creations.com
  • Mazatlan.com
  • Latvia.com
  • Optometrist.com

What do you think the value of this portfolio is?? What’s the most valuable domain in this portfolio of gems…which one would you buy and develop (if you could :) )

 


    Selecting a domain name – Part 2a

    Posted: May 11th, 2011 | Author: | Filed under: Domains, SEO | Tags: , , , , , , , | No Comments »

    Selecting a domain name

    I started writing this entry a while ago but decided to scratch it…until now. This was the original “Selecting a domain name Part 2″

    So now that you have a clear cut idea on how you plan on utilizing your domain name, the next step is narrowing down the options. There are plenty of options available, more options than you think. Your domain name options aren’t just limited to a generic product or service related to your business, in fact, there likely are a multitude of domain names that will be suitable for your needs.

    I’m sure you’re thinking “What!!! More than one option???” Sounds crazy, but yeah – domains are abundant and the possibilities are endless.

    When you are selecting a domain name, you really want to find a brandable domain as well as a great domain for SEO (search engine optimization) purposes. The brandable domain name is the one that you put in front of the customer – on marketing material, your website, business cards, etc. The SEO domain is the one that you use to help elevate your search engine rankings and redirect to your main domain name. Granted, there are SEO (generic domain names) so memorable and brandable that they cover both facets, i.e. Hotels.com. Lets use a hypothetical situation to find a brandable domain and an SEO domain name.

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    Osama bin Laden Confirmed Dead by WSJ

    Posted: May 1st, 2011 | Author: | Filed under: Blog | 1 Comment »

    This isn’t domain name news but news nonetheless.

    Al Qaeda leader Osama bin Laden has been confirmed dead by the WSJ’s sources on Sunday May 1st. The United States apparently has his body, and will officially confirm his death tomorrow. Finally, this monster has been ridden from our Earth…hope it hurt :)