Selecting a domain name – Part 2a

Posted: May 11th, 2011 | Author: | Filed under: Domains, SEO | Tags: , , , , , , , | No Comments »

Selecting a domain name

I started writing this entry a while ago but decided to scratch it…until now. This was the original “Selecting a domain name Part 2″

So now that you have a clear cut idea on how you plan on utilizing your domain name, the next step is narrowing down the options. There are plenty of options available, more options than you think. Your domain name options aren’t just limited to a generic product or service related to your business, in fact, there likely are a multitude of domain names that will be suitable for your needs.

I’m sure you’re thinking “What!!! More than one option???” Sounds crazy, but yeah – domains are abundant and the possibilities are endless.

When you are selecting a domain name, you really want to find a brandable domain as well as a great domain for SEO (search engine optimization) purposes. The brandable domain name is the one that you put in front of the customer – on marketing material, your website, business cards, etc. The SEO domain is the one that you use to help elevate your search engine rankings and redirect to your main domain name. Granted, there are SEO (generic domain names) so memorable and brandable that they cover both facets, i.e. Hotels.com. Lets use a hypothetical situation to find a brandable domain and an SEO domain name.

Lets say that you are a Chiropractor in Dallas, Texas and the name of your facility is BGMV Chiro Clinic.

You want customers to find you via a search engine ( Google, Bing, Yahoo,etc) for both the name of your company as well as the product/service you provide. I would want potential customers to find me by searching for “Chiropractor Dallas”  as this is a niche search and describes where you offer services and what services you offer.  Now, you have a few choices – you can either utilize a domain name like ChiroractorDallas.net (or .com/.org) and construct a site strictly for SEO purposes to increase your organic search engine rankings for your desired keywords OR you can utilize your brandable domain “BGMVChiro.com” or something similar, and build up SEO for the keyword “Chiropractor Dallas.” I personally would recommend 2 separate websites, with completely different and original content on each site. This will give you a better chance of getting to the top of the search engines.

The above instance is actually a “local search” example, as it incorporates a specific geographical location in the desired search parameters, a true generic product/service will

My next post will consist of how to choose a domain name based on characteristics like: keyword domains, brand name, hyphens, extension, exact match, and some more fun stuff…stay tuned or subscribe to our RSS feed or follow us @bvardag!

 



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