Selecting a domain name

Posted: January 12th, 2011 | Author: | Filed under: Domain Blog | Tags: , , , , | No Comments »
Selecting a domain name

Selecting a domain name

The art of selecting a domain name for business use or really any use is literally a science. Some of you that may have attempted to buy a domain name from a “domainer” probably got a little sticker shock when they responded with their asking price.

Once you manage to digest the asking price the next step is to evaluate what the domain has to offer your business.

  • Is this a brandable domain that doesn’t really have much value other than when the site is launched
  • Is this domain being bought in concerto with a new product release
  • Does this domain have any monthly search volume that can be captured once the site is developed and SEO is implemented
  • Is there natural traffic already coming to this domain, either by type-in or due to an existing website
  • How important is this domain name to your business – can you find an alternative?
  • Do you know how you are going to use this domain?
  • Is this domain name brandable, memorable, does it relate to your core business, will it be received well by your target audience?

These are all questions you have to ask yourself before purchasing a domain, you need a solid plan and idea of how, why, when, and where you are going to use your domain name.