Endusers Still Don’t Get the Value of Domain Names

Posted: May 24th, 2011 | Author: | Filed under: Domain Sales | Tags: , , , , , , | 3 Comments »
frustrated-man-pulling-hair

Ahhhhhhh, it makes sense you ninny!!!!!!

I have close to 1,000 domain names covering practically every extension and niche possible. Many of my domains are generic and even though most are not .com they are enduser centric and provide value if coupled with development. I’m talking about nice generic hyphen .com or .net that receive over 10k exact searches (Hardwood-Flooring.net, Computer-Games.net, Motorcycle-Lift.com….) lots of domains like those.

For someone that understands domain names, marketing, and SEO; domains like the ones above are no brainers…especially for my asking prices. But I continually get shut down, why you ask….I have no idea. I can only blame it on the infancy of the global domain name market and the lack of understanding that domain names have in SEO, the latter is especially apparent when it comes to pitching to Marketing Directors/Sales Directors – they just don’t get it.

Since I like examples, here is one for a Real Estate .com domain that I was trying to sell a few weeks ago. The domain is Laguna/Beach/Real/Estate/Agent dot com (remove /). If you’re thinking whats so special about this domain, well how about that Laguna Beach and Newport Beach have some of the most expensive properties listed in the US. We are talking about $15 – $20 million homes and not just a couple but many of them. The average commission on a sale is 6%, that is usually split with the real estate group to 3%. 3% of $15 million is $450,000 – thats a lot of money. So if you are the owner of a real estate company in Laguna Beach and you are listing million dollar properties, would it really hurt to have more than one website, utilizing more than one domain to get all the visitors you can?

To me the clear answer is, no it wouldn’t hurt, you dummies!!! Even if I were to buy my above domain at $999 then spend another $4k on development and SEO – optimize for Laguna Beach Real Estate, then wait a few months, it would still be worth it. Even if I only sold one home in 10 years it would still be worth it…why is this such a hard concept to grasp. I would think that people within the Real estate world would be able to convey the value of a virtual property more concretely than any other buyer, but I guess not. The high offer I got for this domain was $200, thanks but no thanks :)

I think that we are still about 5 years away from the general public completely understanding the inherent value of domain names (all things remaining equal) not only from an SEO perspective but also from a marketing aspect. Domains are a crucial component to a website and their supply is limited…I wish some companies had the foresight that most of us domainers have. If only they understood that domains are an investment, an asset – a vehicle for future revenue generation…ay theres the rub.


Some of the Domains I Bought in April and Why

Posted: April 27th, 2011 | Author: | Filed under: Domain Blog | Tags: , , , , | No Comments »
Spring Red Tulips in Bloom

Red Tulips in April

 

The majority of the domain names I own were acquired for reg fee and usually caught on the drop. These aren’t exactly million dollar domains that I’m catching but most of them are either brandable or have enough search volume to be site worthy.

One of the great things about my portfolio is that because my acquisition costs are so low, I have a higher margin for profit. Hell, if I sell a domain for $100 I’m looking at 10x ROI…yeah, I have to consider the time I spent prospecting as well but even so, I’m still ahead.

I mainly go after .com, .net, and .org domains. Occasionally, I will buy a .info or .us if it really is a great keyword and has some development potential. I don’t shy away from hyphens because when I develop a domain 90% of the traffic comes from search engines, so I could really careless as long as the keywords are in the domain.

Every now and then I go through the popular domain/marketing forums: DNF, Namepros, DP, Warrior Forum, or Flippa to find some deals. The deals are few and far between but they are out there if you look hard enough.

So here are some of the domains I have purchased in April:

JustScholarships.com – awesome potential and very bandable for a site dedicated to secondary education scholarships, this is a big money vertical with substantial payouts for qualified leads

SupportCity.com – clearly a nice brandable and the tailing “city” domains have had some pretty nice results this year, many sales in excess of $5,000

HulkHost.com - another brandbale in the very desired “hosting” niche. This is one of my favorite acquisitions because it is so easy to remember and brand…definitely a winner in my book

Trekking-Poles.com - this may seem like a WTF kind of acquisition but upon further scrutiny you will realize that there are 4,400 exact global monthly searches in G with a $1.13 avg CPC. The stats aren’t mind blowing but this is a domain that can stand alone and be utilized for any online campaign. Plus there are quite a few “trekking pole” manufacturers out there.

SchoolSphere.com - yet another brandable education domain, what can I say there is a lot of potential and demand for these types of domains and many are used as PPC bait only for lead gen campaigns

SleepApneaTreatment.us – HUGE online market with a healthy avg. CPC ($4.37) and large search volume (8,100 exact local). All extensions taken and this one is ripe for development

AllFreeTemplates.net – this is a decent domain, not great by any means but it needs to be developed. There are many sites out there with those sort of domain and it does have the “Free Templates” keyword which gets 60,500 exact searches a month. But these types of domains are the ones I end up selling for $X,XXX, it’s always the most random ones

ReeferDirect.com - with the legalization of marijuana becoming ever so prevalent in the US, this domain is only years away from seeing its true potential…mail order weed. I like it as a brandable and will hold onto it or develop

Letras-De-Musicas.net – ah ha, this is one of those head scratchers where I’m like “Did I do that???” Then I look up the G search and see that there are…get ready for this…2,240,000 Exact global searches a month. This is a Portugese phrase that translates to “song lyrics” – a lot of traffic potential with this one

Thats pretty much it for this month. Would like to hear your thoughts on my acquisitions and maybe you can share some of your recent purchases!


Selecting a domain name

Posted: January 12th, 2011 | Author: | Filed under: Domain Blog | Tags: , , , , | No Comments »
Selecting a domain name

Selecting a domain name

The art of selecting a domain name for business use or really any use is literally a science. Some of you that may have attempted to buy a domain name from a “domainer” probably got a little sticker shock when they responded with their asking price.

Once you manage to digest the asking price the next step is to evaluate what the domain has to offer your business.

  • Is this a brandable domain that doesn’t really have much value other than when the site is launched
  • Is this domain being bought in concerto with a new product release
  • Does this domain have any monthly search volume that can be captured once the site is developed and SEO is implemented
  • Is there natural traffic already coming to this domain, either by type-in or due to an existing website
  • How important is this domain name to your business – can you find an alternative?
  • Do you know how you are going to use this domain?
  • Is this domain name brandable, memorable, does it relate to your core business, will it be received well by your target audience?

These are all questions you have to ask yourself before purchasing a domain, you need a solid plan and idea of how, why, when, and where you are going to use your domain name.