Endusers Still Don’t Get the Value of Domain Names

Posted: May 24th, 2011 | Author: | Filed under: Domain Sales | Tags: , , , , , , | 3 Comments »
frustrated-man-pulling-hair

Ahhhhhhh, it makes sense you ninny!!!!!!

I have close to 1,000 domain names covering practically every extension and niche possible. Many of my domains are generic and even though most are not .com they are enduser centric and provide value if coupled with development. I’m talking about nice generic hyphen .com or .net that receive over 10k exact searches (Hardwood-Flooring.net, Computer-Games.net, Motorcycle-Lift.com….) lots of domains like those.

For someone that understands domain names, marketing, and SEO; domains like the ones above are no brainers…especially for my asking prices. But I continually get shut down, why you ask….I have no idea. I can only blame it on the infancy of the global domain name market and the lack of understanding that domain names have in SEO, the latter is especially apparent when it comes to pitching to Marketing Directors/Sales Directors – they just don’t get it.

Since I like examples, here is one for a Real Estate .com domain that I was trying to sell a few weeks ago. The domain is Laguna/Beach/Real/Estate/Agent dot com (remove /). If you’re thinking whats so special about this domain, well how about that Laguna Beach and Newport Beach have some of the most expensive properties listed in the US. We are talking about $15 – $20 million homes and not just a couple but many of them. The average commission on a sale is 6%, that is usually split with the real estate group to 3%. 3% of $15 million is $450,000 – thats a lot of money. So if you are the owner of a real estate company in Laguna Beach and you are listing million dollar properties, would it really hurt to have more than one website, utilizing more than one domain to get all the visitors you can?

To me the clear answer is, no it wouldn’t hurt, you dummies!!! Even if I were to buy my above domain at $999 then spend another $4k on development and SEO – optimize for Laguna Beach Real Estate, then wait a few months, it would still be worth it. Even if I only sold one home in 10 years it would still be worth it…why is this such a hard concept to grasp. I would think that people within the Real estate world would be able to convey the value of a virtual property more concretely than any other buyer, but I guess not. The high offer I got for this domain was $200, thanks but no thanks :)

I think that we are still about 5 years away from the general public completely understanding the inherent value of domain names (all things remaining equal) not only from an SEO perspective but also from a marketing aspect. Domains are a crucial component to a website and their supply is limited…I wish some companies had the foresight that most of us domainers have. If only they understood that domains are an investment, an asset – a vehicle for future revenue generation…ay theres the rub.


Selecting a domain name – Part 2

Posted: March 10th, 2011 | Author: | Filed under: Domain Blog | Tags: , , , , , , , , | No Comments »
three white dice

Selecting the Right Domain

So by now you have figured out the purpose of your domain name and more or less have an idea of the domain name you are looking for. Now you have to make a decision on what type of domain name is best for you. Before I purchase a new domain name for an upcoming project I consider the following: Exact Match, Keywords,  Spellings, Brand Name/Trademark, Hyphens, Length, and Radio Test.

Brand Name/Trademark: The reason I decided to start with this topic is because a lot of people don’t understand the severity and repercussions that come along with using someone else’s TM or brand in their domain name.   If you don’t own the TM or if you dont have a logical reason for utilizing a brand name then DO NOT register it -you have been forewarned.  Read the rest of this entry »


What is a domain name?

Posted: January 12th, 2011 | Author: | Filed under: Domain Blog | Tags: , , , , | No Comments »

What is a domain nameDomain names are the starting point for any website, email address, or server. By this point in time most people are familiar with the term “domain name” but for those that aren’t – a domain name is a way that people can identify particular locations on the Internet. For example, this website’s domain name is www.Vardag.net. Without a domain name your development project or new website will have trouble getting off the ground.

Now domains come in all different shapes and sizes, most of us are familiar with global domains (gTLD) such as: .com, .net, .org, .edu, .gov, .mil but there are literally hundreds of different extensions available to choose from. Each country has their own domain name (ccTLD), the United States has .us, Germany has .de, Canada has .ca, etc. most countries have restrictions on who can register a domain name and depending on the country the registration/renewal fees can be very costly. Read the rest of this entry »