Selecting a domain name – Part 2

Posted: March 10th, 2011 | Author: | Filed under: Domain Blog | Tags: , , , , , , , , | No Comments »
three white dice

Selecting the Right Domain

So by now you have figured out the purpose of your domain name and more or less have an idea of the domain name you are looking for. Now you have to make a decision on what type of domain name is best for you. Before I purchase a new domain name for an upcoming project I consider the following: Exact Match, Keywords,  Spellings, Brand Name/Trademark, Hyphens, Length, and Radio Test.

Brand Name/Trademark: The reason I decided to start with this topic is because a lot of people don’t understand the severity and repercussions that come along with using someone else’s TM or brand in their domain name.   If you don’t own the TM or if you dont have a logical reason for utilizing a brand name then DO NOT register it -you have been forewarned.  Read the rest of this entry »