Endusers Still Don’t Get the Value of Domain Names

Posted: May 24th, 2011 | Author: | Filed under: Domain Sales | Tags: , , , , , , | 3 Comments »
frustrated-man-pulling-hair

Ahhhhhhh, it makes sense you ninny!!!!!!

I have close to 1,000 domain names covering practically every extension and niche possible. Many of my domains are generic and even though most are not .com they are enduser centric and provide value if coupled with development. I’m talking about nice generic hyphen .com or .net that receive over 10k exact searches (Hardwood-Flooring.net, Computer-Games.net, Motorcycle-Lift.com….) lots of domains like those.

For someone that understands domain names, marketing, and SEO; domains like the ones above are no brainers…especially for my asking prices. But I continually get shut down, why you ask….I have no idea. I can only blame it on the infancy of the global domain name market and the lack of understanding that domain names have in SEO, the latter is especially apparent when it comes to pitching to Marketing Directors/Sales Directors – they just don’t get it.

Since I like examples, here is one for a Real Estate .com domain that I was trying to sell a few weeks ago. The domain is Laguna/Beach/Real/Estate/Agent dot com (remove /). If you’re thinking whats so special about this domain, well how about that Laguna Beach and Newport Beach have some of the most expensive properties listed in the US. We are talking about $15 – $20 million homes and not just a couple but many of them. The average commission on a sale is 6%, that is usually split with the real estate group to 3%. 3% of $15 million is $450,000 – thats a lot of money. So if you are the owner of a real estate company in Laguna Beach and you are listing million dollar properties, would it really hurt to have more than one website, utilizing more than one domain to get all the visitors you can?

To me the clear answer is, no it wouldn’t hurt, you dummies!!! Even if I were to buy my above domain at $999 then spend another $4k on development and SEO – optimize for Laguna Beach Real Estate, then wait a few months, it would still be worth it. Even if I only sold one home in 10 years it would still be worth it…why is this such a hard concept to grasp. I would think that people within the Real estate world would be able to convey the value of a virtual property more concretely than any other buyer, but I guess not. The high offer I got for this domain was $200, thanks but no thanks :)

I think that we are still about 5 years away from the general public completely understanding the inherent value of domain names (all things remaining equal) not only from an SEO perspective but also from a marketing aspect. Domains are a crucial component to a website and their supply is limited…I wish some companies had the foresight that most of us domainers have. If only they understood that domains are an investment, an asset – a vehicle for future revenue generation…ay theres the rub.


Selecting a domain name – Part 2a

Posted: May 11th, 2011 | Author: | Filed under: Domains, SEO | Tags: , , , , , , , | No Comments »

Selecting a domain name

I started writing this entry a while ago but decided to scratch it…until now. This was the original “Selecting a domain name Part 2″

So now that you have a clear cut idea on how you plan on utilizing your domain name, the next step is narrowing down the options. There are plenty of options available, more options than you think. Your domain name options aren’t just limited to a generic product or service related to your business, in fact, there likely are a multitude of domain names that will be suitable for your needs.

I’m sure you’re thinking “What!!! More than one option???” Sounds crazy, but yeah – domains are abundant and the possibilities are endless.

When you are selecting a domain name, you really want to find a brandable domain as well as a great domain for SEO (search engine optimization) purposes. The brandable domain name is the one that you put in front of the customer – on marketing material, your website, business cards, etc. The SEO domain is the one that you use to help elevate your search engine rankings and redirect to your main domain name. Granted, there are SEO (generic domain names) so memorable and brandable that they cover both facets, i.e. Hotels.com. Lets use a hypothetical situation to find a brandable domain and an SEO domain name.

Read the rest of this entry »


Is Google Personalized Search Enabled on Your Computer?

Posted: March 23rd, 2011 | Author: | Filed under: SEO | Tags: , , | No Comments »
yellow-snail-yield-sign

Yield to Google Personalized Search

If you’re ranking on the first page of G on YOUR computer and there is no traffic coming to your site, you might be encountering one of two problems:

1. The keyword that you are ranking for isn’t getting any monthly searches (check Google Keyword Tool for “EXACT SEARCHES” not “BROAD”)

2. Google Personal Search is Enabled

Now if you are encountering the first problem, my suggestion is to do some more keyword research and try to implement higher search keywords in the content of your site.

For problemo numero dos, I have a quick solution. Read the rest of this entry »


The Easiest Way to get Backlinks from Wikipedia

Posted: March 22nd, 2011 | Author: | Filed under: Domain Blog, SEO | Tags: , , , , | 2 Comments »
Two Metail Chain Links

Backlinks from Wikipedia

I have been playing around with Wikipedia over the past few months and kind of stumbled upon something by chance.

I’m sure many of you are familiar with the fact that Wikipedia encourages social editing of its articles and in turn allows anyone to edit an entry. I have had a Wikipedia account for almost a year now and have contributed many RELEVANT edits to a broad range of entries.

When I first started editing entries I did it mainly because the topic was something that I had an interest in and I did have knowledge about the subject and was able to contribute worthwhile information that was not spammy. The good thing is that those edits looked great on my profile because they were done pro bono without any incognito backlink placement or irrelevant content and were never reedited. Read the rest of this entry »


The key to high SERP rankings is to make sure you use original content

Posted: March 20th, 2011 | Author: | Filed under: Domain Blog, SEO | Tags: , , , , | No Comments »
red-king-chess-piece-with-white-pawns

Original Content is King

There is no doubt in mind that content is king.

Sure anyone can get to the top of the SERPs with a targeted and dedicated SEO campaign but at the end of the line, content is what drives traffic. It is relatively easy to emulate a top ranking site and design a SEO campaign around your competition. But at the end of the day what makes your site different….nothing!

After months of linkbuilding, article posting, guest blogging, and content creation you finally get to the top 3 of Google for a relatively competitive keyword. You used the #1 and #2 ranking sites as a guide to your SEO campagin and content creation. A visitor makes it to your site, most likely after visiting the top two ranked sites, and what do they see…. Read the rest of this entry »